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24 Jan 2013

The ASAI has upheld the complaint against that Meteor ad made by TENI (Transgender Equality Network Ireland).
The advertisement caused widespread offence in the transgendered community and the ASAI upheld two complaints of its voluntary code. The first states that advertisements should not cause offence on several grounds including sexual orientation. The second states that such groups should not be subject to "ridicule or offensive humour".
Lots of people thought TENI were being overly sensitive - even I thought they were a little at first till I read a few opinions from trans bloggers/writers - but if you are in any doubt, just reading the comments under the Irish Times report will convince you they were right. Some of the comments make for depressing reading - there's a lot of ignorance out there.
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