24 Feb 2012
From TENI, the Transgender Equality Network Ireland:
Slap in the Face: TV3 Refuses to Pull Transphobic Paddy Power Ad
We regret to inform you that TV3 is the only channel in Ireland still airing Paddy Power's "ladies day" ad. The 31-second ad asks viewers to 'spot the stallions from the mares' and has been widely derided as offensive and transphobic.
On 23rd February Clearcast, the UK body that originally approved the ad, released a statement saying, "it appears that the ad has caused offence and in consultation with broadcasters, it has been decided that the ad should no longer run on their TV or VoD services in its current format." Channel 4 and BskyB pulled the ad in the wake of this decision. ESPN has also pulled it. However, TV3 continues to run the ad.
TENI Director Broden Giambrone spoke to a representative at TV3, "I informed them the ad had been pulled in the UK. They had the opportunity to make the right and conscientious decision. Unfortunately, they chose not to."
The response from TV3 was that they had, "reviewed the advertisement in accordance with standard procedure and believes this advertisement is in accordance with relevant regulation."
The Advertising Standards Authority for Ireland and the Advertising Standards Authority in the UK have both received hundreds of complaints about Paddy Power's advert and have launched a formal investigation.
"It is ironic that the one station in Ireland that won an award for its coverage of LGBT issues, turns around and is the only TV station in this country to air this totally transphobic advert, it beggars belief," said TENI's National Development Worker Vanessa Lacey.
"We are deeply disappointed and frustrated that this ad continues to be shown on air. The longer the ad runs the more harm it causes," said Giambrone. "We call on all our friends and allies to once again bring on the pressure to pull this offensive ad off the air for good. Please call and write to TV3 and tell them this is totally unacceptable."
To make a complaint:
Complete a complaints form: http://www.tv3.ie/corporate_complaint_form.php
If you saw the ad on TV3 you should also make a complaint to the Advertising:
Standards Authority of Ireland: http://www.asai.ie/complain.asp
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